Produce Marketing Australia provides specialist marketing and consultancy services in Australia for the global fruit and vegetable industry. Clients are drawn from the United States, New Zealand and the UK, as well as Australia. Specialist service areas include:
MARKET ACCESS AND DEVELOPMENT:
We assist organisations to access the Australian market and develop those market segments best suited to their product or service.
PRODUCT PROMOTIONS:
We provide creative marketing solutions by developing, implementing and evaluating innovative trade and consumer promotions, to stimulate fresh produce sales and consumption.
MARKETING CONSULTANCY SERVICES:
We provide specialist consultancy services in produce marketing, tailored to the specific needs of clients, including targeted market research and analysis, market development strategies, trade partners and more.
Management Profile:
Chief Executive John Baker has 30 years experience in fresh fruit and vegetable production and marketing. In the nine years prior to establishing Produce Marketing Australia in 1998, he was Managing Director (and previously Marketing Manager) of the Australian Horticultural Corporation (AHC), the national statutory marketing authority for the Australian horticultural industry.
He previously managed the Sydney wholesale fruit, vegetable and flower markets, and also had 18 years in agricultural extension and extension management. His strengths include an extensive network with producer and marketing organisations and retailers in Australia and internationally, marketing and business development. Mark Baker is Promotions Coordinator, responsible for trade and consumer promotion activity. He joined Produce Marketing Australia in April 2001. He is the Australian United Fresh (AUF) 2001 Junior Achiever of the Year.Current clients include:
New Zealand Kiwifruit Exporters To Australia (KETA),
California Table Grape Commission,
California Cherry Advisory Board,
California Pistachio Commission,
Northwest Horticultural Council (U.S.A.),
Northwest (US) Cherry Growers,
U.S. Produce Marketing Association (PMA),
Market Intelligence (“Asiafruit”, “Eurofruit”, “Newsfax” publications)
New South Wales Banana Industry Committee.
Contact Details:
Produce Marketing Australia
P
O Box 80
Croydon
NSW 2132 Australia
Phone:
61 2 9744 6366
Fax:
61 2 9744 8722
Email:
John Baker john@producemarketing.com.au
Mark Baker mark@producemarketing.com.auClose this window to return to Agribusiness OnLine.