The Capability Of Agknowledge
Agknowledge recognises the role of strategic communication and information management in achieving growth and a competitive advantage. The team knows, from experience, what can be accomplished with clear vision and a positive attitude. We are committed to assisting agricultural growth with initiatives that work throughout the agri-industry.
The Agknowledge team is committed to pursuing the exciting opportunities unfolding for Australian agriculture. We see our role as bringing about change which offers positive results. The success of our individual team members has come from their drive to continually explore and challenge new ideas and deliver quality products to stay ahead of competitors. As technology propels agriculture forward, the goal for Agknowledge is to assist those individuals and organisations wanting to take the lead and manage change to their advantage.
Agknowledge offers expertise in:
Business development and marketing
Research and analysis
Public relations and communications
Community education and awareness
Practical understanding of on-farm operations
Publishing and information management
Agknowledge is an independent communications and information management service committed to delivering practical and well-focused results. Agknowledge draws on internal skills, builds effective working relationships and develops connections across industries.
The Agknowledge team shares with you a practical understanding of agriculture and a great depth of experience in communicating with rural and industry audiences. We have a strong track record in providing services to agriculture through effective marketing campaigns and communications programs. We have a proven ability to effectively plan and deliver practical solutions to deadlines and on budget.
Understanding clients
Clients can rely on our practical understanding of agriculture and the commercial realities facing today’s operators. Agknowledge has the ability to empathise as well as analyse and can provide an independent source of entrepreneurial inspiration.
Growing the future requires creative thought to build a clear picture of exactly where you want to go – Agknowledge offers a fresh view of your world. We will work with you to understand your needs and develop alternative ways of dealing with issues. There is no ‘off the shelf’ formula – each project is treated individually to meet your specific needs. We respect clients’ budgets and make certain projects are structured to maintain the level of control and involvement you require. Agknowledge will deliver detailed plans to implement and we are always available to discuss and help you adopt the concepts and move forward with long term initiatives.
Focus and credibility
‘Agknowledge’ describes our business precisely – we know agriculture and recognise the importance of investing in intellectual capital to develop your future. Agknowledge is an energetic team of agricultural professionals. Each of us has drawn from our practical farming background to develop a work ethic of rolling up our sleeves and getting on with the job.
We are driven by our commitment to quality and practical, smart solutions - years of experience meeting deadlines ensures we can do this efficiently and without fuss. The team at Agknowledge has a proven track record in providing information and building strong partnerships between industry sectors.
Our Personnel
Peter Cooke
Peter Cooke is committed to developing and promoting agriculture through effective marketing and business development strategies. He has a proven ability to build and maintain successful partnerships between the public and private sectors. As Chief Executive Officer of the Kondinin Group for 10 years he initiated the successful growth of an organisation unique in its role of providing independent information for Australian agriculture.
Three years into the development of Agknowledge, leadership of key issues and successful integration of consultancy outcomes have been a hallmark of the business. Innovative strategic development, executive mentoring and relationship management to deliver lifetime customer value has been a feature of recent work.
Peter Cooke’s appointment to a range of Board positions at a national and state level is a mark of his skill in working across industry sectors to improve agriculture. Of particular interest is the ability to strategically, and tactically, link the Intellectual Capital of an organisation to the effective delivery of customer-demanded products.
Nicol Taylor
Nicol Taylor is a communications specialist with valuable experience in developing corporate communications and marketing strategies for public and private sector organisations. Her skills in strategic planning and policy development, combined with a sound working knowledge of the media, ensure Agknowledge can rapidly grow the corporate profile of clients. While working with the Australian Broadcasting Corporation as a journalist and broadcaster Nicol developed a wide network of agricultural and communication industry contacts throughout Australia.
Nicol is a Director of Agknowledge. Nicol is committed to promoting agricultural awareness in the wider community and has produced educational and promotional materials for major rural industry organisations. As the author of the popular Workboot Series of children’s books she was the driving force behind the highly successful national promotion of these important agricultural industry education and promotion tools. Nicol was responsible for the development and production of the supporting Workboot Series Teacher Resource Kits which have introduced agriculture into school classrooms across Australia and educated a new generation of Australian consumers about our farming industries.
Deborah King
Deborah has a detailed understanding of publishing and the print industry. She has worked in the areas of magazine and book production, journalism, desktop publishing and photography, including four years developing and producing Australia’s leading rural magazine, Farming Ahead.
Having managed the Kondinin Group’s publishing team, Deborah has an understanding of agricultural systems throughout Australia and is experienced at promoting the practical application of new technology using integrated delivery systems.
Deborah has practical farm experience and tertiary qualifications in agriculture and English. She adds depth to the Agknowledge information network having worked in the industrial relations sector and for Western Australian wine makers Evans & Tate.
Agknowledge
35 Sheffield Rd
Wattle Grove WA 6107
Ph: 08 9453 2187
Fx: 08 9453 3247
Email: cookes@iinet.net.au
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